Mountain view villa
This was actually our first official PoP Digital Media client, and years later we are still proud to showcase the work.
This was a complete branding project & total digital marketing set up to prepare this new business to hit the ground running for the new season in wine-country.
Logo Custom Design
Website Creation With Booking Integration
Blog Set-Up & Seed With Custom Posts
Social Media Channel Set-Up & Seed With Custom Content
Marketing Collateral Design (business cards, brochures, etc.)
Ongoing Social Media Management Services
Type of Work
Branding & Strategy
Digital Marketing Strategy
Social Media Strategy & Management
Our team then explored the property extensively with the owner, inquiring about artwork, the community, and guest characteristics.
We then identified key brand attributes to convey in the branding as well as the story we wanted to tell.
All of this was key as we developed the digital marketing strategy and content that would play an integral part.
Our team worked furiously to capture the essence of the property and gain insights from the owner, and locals in the community.
In less than 4 weeks, we were able to create the strategy, develop the materials, and launch the new campaign.
We analyzed previous bookings along with insights from the owner, and industry data (including local tourism data).
We used this data to help define the “personas” of ideal guests, and set out to capture similar types of guests & to know which geographic regions to market to.
Content is key to executing any type of digital marketing strategy. Beyond the property itself, our team visited, interacted, and partnered with local attractions to create a story around the experience of staying in Marlborough.
This also helped to provide us with plenty of content to deploy online via social media and to build a strong website for Google.
Our team crafted a digital strategy that leveraged existing booking platforms, and incorporated new branding and a professional website. We also set out on a content strategy which would support the website as well as social media for promotion, word of mouth, and connecting with previous clients via email lists.
The new logo and branding were highlighted on the website, as well as marketing collateral and social media. Through striking images and compelling storytelling, we were able to help potential guests envision their experience.
Website & Booking Engine
We built a professional and functional website for both desktop and mobile. This site was photography-heavy, as showcasing the magnificent property was key in the branding. We also built features to allow future guests to explore the property, and a blog to help them plan their activities. The integrated booking engine also made it easy from an operations standpoint.
Social Media Management
Leveraging the content we created, we set up appropriate social media channels for the target audience. We continued as the social media managers to run the social media after the launch, continuing to build the following and expand into travel networks.
Partnering with local wine-makers for tastings, tour operators, bakeries, chefs, and artisans who create local soaps and lotions are all touches which make the experience unique and memorable.
Luxury Guest Experience
Have a Tourism Business to Market? Let’s Chat!
Even if you aren’t sure what you need, we’re happy to have an initial call to talk things through and see how we might be able to help you.