PoP Learning Resources

 

Our Expertise, at Your Fingertips.

 

We're passionate about helping other business owners, it's just what we do. We want to be your partner, your resource, your go-to when you have questions.

And we LOVE seeing you succeed, whatever your unique business is!

That's why we've put together a number of FREE and affordable resources so you can learn more about different aspects of digital marketing, content and social media.  We use many of these exact resources with our in-person consulting clients too!

FREE Digital Marketing Resources

Access a library of digital marketing materials, including video tutorials, free downloads, blog posts, and other resources to help you get started in your learning.

Social Media Marketing - PoP Course

Our most popular course! Learn how to get started using social media for your business, at an affordable price. We take you through everything you need to know, just as we do with each of our clients individually.

Content Marketing - PoP Course

Content is critical for marketing in today's digital world. Most of our clients come to us for our content expertise - and this course takes our knowledge and breaks it down in a way that you can understand, and execute a strategy that's right for your business.

Social Media Marketing - PoP Course

$199

SALE:  $159

(20% Off Pre-Sale!)

** RE-LAUNCH  AUGUST 2019 **

This popular course is being updated and re-launched with new information in August 2019!

Learn how to get started using social media for your business, at an affordable price!  This course includes content that we provide in-person to our consulting clients!

  • Overview of social media and how you SHOULD be using it for business
  • Breakdown of each major social media platform, and the benefits of using it for different types of businesses
  • Instructions how to set up your profiles properly, including screenshots and tutorials!
  • Content & engagement strategies for each platform (they are quite different in how they work!)
  • Advice for planning your ongoing social media management...it ALWAYS needs attention!

Relaunch PRE-SALE!

Secure 20% off the relaunch of this course by getting your name on the list!

 

Add Me to the Pre-Sale List for 20% off!

Content Marketing - PoP Course

$199

SALE:  $159

(20% Off Pre-Sale!)

** RE-LAUNCH  AUGUST 2019 **

This course is being updated and re-launched with new information in August 2019!

Learn how content marketing works, and how you can go about creating an effective content strategy that will grow your business! This course includes content that we provide in-person to our consulting clients!

  • What is content marketing
  • Why content marketing is critical for any business today, especially if you market online!
  • How to create a solid business strategy, which will drive your content strategy
  • How to create User Personas, and ideal target customer profiles
  • Why mapping your customer's journey is important to support your content marketing efforts
  • Content ideation methods, and ensuring you create purposeful content
  • Creative content development techniques, especially if you have constraints
  • How to implement a content strategy using technology
  • Advice for managing ongoing content creation & planning
  • BONUS:  How to leverage customers for user-generated content
  • BONUS:  Avoid these pitfalls of "Influencer Marketing

Relaunch PRE-SALE!

Secure 20% off the relaunch of this course by getting your name on the list!

 

Add Me to the Pre-Sale List for 20% off!