A critical part of any content strategy is actually mapping your customer’s journey.  That’s because the BEST content strategy you can have for your business is one that supports your customer’s journey throughout their buying cycle.

In order to help you do this, we have put together a free template that you can download to help guide you through the process.

How to Use This Template:

  1. Build Out Your Customer Personas (your target market / ideal customer)
  2. Identify what your company’s Value Proposition is to them
  3. Consider how this Persona moves through the stages of the buying cycle (even post-purchase)
  4. Identify what type of content can you provide, at what “touch points” during their journey , and how best to distribute

Download the Word Doc Template Below!



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