What is Content Marketing?
Content is the Backbone of Marketing in Today's World!
What do you do whenever you have a question? Where do you go when you want to find something, like a business or a product? The internet.
But people don't search the name of a business or a product, they typically search for a solution or an answer to a question. So how can they find your business? Through helpful and useful content!
Content is really anything that is "consumed" by people, such as reading a blog article or watching a video online. Businesses today need to create many different types of content that will help them connect with their target audience.
Content is useful not only for SEO (search engine optimization) but also for social media marketing. Basically, you need something to talk about or share!