by Liz Smith | May 15, 2020 | Digital Marketing, Search Engine Optimization (SEO), Website
All businesses today should have a website. Period. Even if it’s just a simple website, it’s critical that your business has an online presence in today’s internet-driven world. And while we are happy to see when businesses do have a website, we cringe when we come...
by Liz Smith | Mar 25, 2020 | Digital Marketing
Digital marketing has been a game-changer. But there are those who are quick to adapt, and others who do not. Reasons for not doing digital marketing could be from a lack of understanding of how digital marketing works & how beneficial it can actually be for a...
by Liz Smith | Mar 11, 2020 | Business Planning
In today’s internet-driven world, it’s easier than ever to start a business. Many entrepreneurs, solopreneurs and small business owners get so excited with all these great ideas they have swirling in their head, that often times they skip over a lot of the...
by Liz Smith | Aug 1, 2019 | Uncategorized
A critical part of any content strategy is actually mapping your customer's journey. That's because the BEST content strategy you can have for your business is one that supports your customer's journey throughout their buying cycle. In order to help you do...